First Aid
Program Goals:
Teach the viewer how to recognize and act in an emergency situation.
Provide realistic dramatizations of ailments to help students recognize and differentiate between various conditions such as a stroke or heart attack.
Illustrate step by step instructions for treating ailments in Professional version.
Challenges:
Create 10 very realistic vignettes.
Limited by budget and deadline to 6 days of location production.
PCI Value Added Solutions:
Intense location research to find three locations to represent a warehouse, corporate office, elderly residence, two different homes, a gymnasium, classroom and parking lot.
Shooting with two cameras, multiple takes captured a variety of angles.
Camera motion and shutter effects to add drama.
Results:
Saved time and money in production set-up, crew overtime, and location fees.
Multiple cameras increased production pace, while adding value to the production quality.
Dramatized action and captured viewer’s attention.