Physician Marketing with Video Profiles

Physician Video Profiles are relieving doctor search “symptoms”.  For many patients finding the right doctor can be overwhelming, time-consuming and scary.  Physicians are using Physician Video Profiles as the first step in establishing good, long-term relationships with patients. 

The 60-90 second video profile demonstrates the phsyician's personality, special skills, motivations and values.  The profiles offer a more personal side of medicine and relieve patient anxiety over finding and selecting a new physician. 

Production Craft, a professional Chicago video production resource since 1984, is producing physician video profiles.  “We shoot approximately 10 interviews in one day.  The following week we edit and compress the clips.  Hospitals, clinics and private practices now have a professional and economical way to use video.  We send them a file and they're ready to go!”  Dawn Arnold, Production Craft Producer/Director.

Professional, broadcast quality video reflects the credibility of the caregiver.  “One doctor we interviewed was relieved upon seeing our set-up, that the video, audio and lighting was professional and the end result so complimentary.  I think he was worried that the video quality would be like a home movie!”  Jason Fowler, PCI Videographer.

Depending upon the size of the practice, hospital or clinic, costs vary with the benefits of scale.  Average packages including 10-12 completed interviews start at around $6,500.  “When you assess the ROI, and consider the growing audience these videos serve, they are one of the more cost-effective marketing tools physicians or hospitals can invest in to differentiate their staff.”  James J. Skvaril, Production Craft Vice President.

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Industry References:
Five Online Marketing Trends for Hospitals in 2010

Physicians Tap Online Videos To Educate, Attract More Patients