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Check out the unique animated opening segment PCI conceptualized and produced
for a new point-of-purchase video for client Wilton Industries to promote
it's Gingerbread Kits. "Since the video would be shown in retail
stores, we wanted something that would stand out amid the distractions
of such an environment and grab shoppers attention," said producer
Dawn Arnold. The video, which runs just over three minutes in length,
highlights Wilton Gingerbread Kits as an easy and fun family holiday project.
The program can be seen nationally in Linens and Things
stores this holiday season.
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